1. The Handloom Export Promotion Council, registered under the Companies Act, 1956, was constituted in 1965 by the Government of India as the nodal agency for export promotion efforts related to the cotton handloom textiles sector. 

2. The main problem faced by the Handloom Industry in marketing their cotton handloom products abroad is the acute competition from other countries. The exporters of cotton handloom products has been placed at a disadvantage due to high cost of production and low productivity. The Handloom Export Promotion Council has been continuously taking up the problems faced by the handloom exporters with the Government of India other agencies and helping the exporting community to increase their productivity, improve quality, etc. 

3. The Handloom Export Promotion Council provides to its members a wide range of services which inter-alia consists: - 

Ø Dissemination of trade information & intelligence. 

Ø Publicity abroad for Indian handloom products. 

Ø Facilitating product diversification and adaptation to meet modern market requirements. 

Ø Providing impetus to modernisation of handlooms for the export market. 

Ø Provision of design inputs to promote export of handloom products. 

Ø Organisation of business missions/buyer seller meets and participation in trade fairs abroad. 

Ø Consultancy and guidance services for handloom exporters. 

Ø Liaison with the Government of India on all procedural and policy matters relevant to the handloom export trade. 

Ø Dealing with trade complaints pertaining to handloom exports. 

Ø Liaison with import promotion and commercial agencies abroad for the benefit of handloom exporters.